Reason Why Social Media Stories Matter
Social media stories are a fun and interactive way to engage your audience. Most of the social networking platforms have it, except Twitter. The use of stories function began with Snapchat. Instagram followed by Facebook, further included this idea in their apps. Stories have taken a higher position than the news feed as people get to see stories before they see anything else on the app. By the end of last month, Twitter announced that they would soon introduce the story feature and it will be known as ‘Fleets’ which will disappear after 24 hours, like any other story. But Fleets will focus on engagements and insights of the user’s account. Now that the social platforms are encouraging the stories feature more than ever, what could be the benefits that brands, influencers and other users can gain from it? Here is the list of benefits to look at: Complementary Engagements The stories help the brands to increase their engagements with their viewers and customers as...